4 large allies "Chang Beer - Yamaha - Clear Men - Coca Cola" enter into the market and use budget more than 200 million baht help being main supporters of living broadcasting "2010 FIFA World Cup South Africa" in Thailand and to help in variuos things for the support of broadcasting which is providing fun and excitement to Thai soccer fan to see world matches and to participate viewing in front of live televisions.
Mr. Surachai Chetchotisak, Chief Executive Officer, RS Co., Ltd., or RS said that RS Co., Ltd. (public) as a manager and administrator of copyright for broadcasting FIFA World Cup 2010 official in Thailand would like to thank every ally who gives support including Chang Beer - Yamaha - Clear Men - Coca Cola who has a part in the fun and help make possible broadcasting of this World Cup to go forward and smoothly including Strategic Partners which are Channel 3, Channel 7 and Media Partner of Modern Nine TV, Thai Radio and Television Station and the one that provide support on location which is Central World and Siam Paragon.
As for the competition period which would happen on 11 June - 11 July 2010, RS has prepared activity of Big Event in order to create fun along with exciting competition games that is 2010 FIFA World Cup@2010 Central World and FIFA World Cup @ Siam Paragon by emphasizing the atmosphere, highlighting fan cheering as if watching the real game and to see exciting activity which attracts soccer fan to participate from beginning to the end by making the event area into jungle and living room so that people participated in the event would see a large competition like no one has ever done before and to arranging activity to promote World Cup Fever in large cities around the country.
On the KICK-OFF day which would be the same day and time of the field starting match of that World Cup, even participators would find many entertaining activity such as mini concert from RS artists, actor team from Channel 3 and Channel 7, activity booth from main supporter, very creative photo taking zone which would make participators to be able to touch with superstar soccer player closely and to be part with this world cup and to arrange the zone for drinkers who love to eat-drink-listen to music along with watching the game provided. In each day there would be many music band performing live on stage creating excitement for the entire season. In addition, we provide an opportunity for participators to guess that who is the champ and to guess who is the point maker from the first match - final match which we would draw the lots and give the prize on the last day of the final match in order to receive a large price.
Mr. Charlie Jitcharoongphorn, Deputy Managing Director, Thai Beverage Marketing Co., Ltd., said that in the past the company has operated the business on the foundation of responsible to society or CSR and to place importance and support on World Cup all along starting from grassroots to world level in order to help promote and support soccer in Thailand to have universal standard. In the past Chang Beer has supported the various soccer project such as World Cup Broadcasting in 2002 and 2006, to be sponsor of Everton Club from the year 2004, to be main supporter of Thai Soccer Association from the year 2003 until today. The company has just invested more than 50 million baht to join hand with RS Co., Ltd (public) by participated as Platinum Sponsors to help support live broadcasting of FIFA World Cup 2010 which is a major soccer competition which gains world interest by having RS Co, Ltd has sole copyright holder in broadcasting in Thailand.
As for Miss Jintana Udomsub, Chief of Commerce, Thai Yamaha-Motor Co.,Ltd. said that Yahama has supported the sports continuously and has arranged many soccer-related activities by using marketing of "sport marketing" along with the seller and customers and to conduct many activities for society in sports such as to support the soccer-related activity inside the country and outside the country. They are new form of activities which are different and create novelty for motorcycle realm in Thailand and most importantly soccer is a sport which is very popular and this year there is World Cup Competition, Yamaha has become a main sponsor to broad cast the 2010 FIFA World Cup South Africa officially which is the emphasize on strategy leader of "sport marketing" of motorcycle realm. Moreover, from before the game to the period the FAFA World Cup, Yamaha has arranged many fun activities including special activities for Yahaha customers in order to indulge soccer fan in Bangkok and many provinces in order to create Soccer Year Atmosphere and to welcome the trend of World Cup that is coming.
Ms. Wannipa Bhakdibutr, Vice President Health and Beauty Aids, Unilever Thai Trading Co., Ltd. said that due to the trend of male consumers who takes care of their body more with a good understanding of male lifestyle, Unilever has sent "Clear Men" hair and scalp treatment product with best efficiency in protecting dandruff in order to invade product market for men fully in the last year and to use soccer as a connection to consumers with special campaign to let consumers to have an opportunity to cheer the game at the match of Lagiga, Spain which is very successful. In this year we are glad to follow through exciting activity for consumer continuously starting from sponsoring live broadcast of FIFA World Cup 2010 officially which is the contract signed for 2 consecutive years with "Chirstiano Ronuldo" who is the best soccer player in the year 2008 of FIFA with a lifestyle consisting with men of Clear Men which tends to look after themselves and to be confident in spend life fully including the preparation of many fun fetivities to Thai Soccer Fan to have fun for this entire season. Just have to wait a little bit longer, you would find about the activities.
Ms. Krobkeaw Panyarachun, Portfolio Connection Manager, Coca-Cola (Thailand) Ltd. said that Coca-Cola business group in Thailand has the determination to promote health and hygiene on sports and soccer is a large sport game for people around the world which is not different from coke which is very popular drink for people around the world. Therefore, coke has given support to soccer sports to every level starting from young soccer to professional soccer of the competition of local level to country and world level and to give every excitement of soccer sports to sportsmen and soccer fan in every group. As for FIFA World Cup™ that coke has supported for more than 60 years and to be part of official supporter from the year 1978 until 2022. We are determined to share experience and atmosphere of 2010 FIFA World Cup™ so that soccer fan can watch closely and so we participated as Platinum Sponsor of the broadcasting in Thailand in this competition we would arrange live broadcast so that football fan come to cheer the game larger than anytime at the various point around the country because fan of soccer and fan of coke are the same fan.
Mr. Sompong Archanukrow, Manager For Office Of The Chairman of Bangkok Broadcasting and Television Co(BBTV) said that as Channel 3, Channel 7 both have joined hands to be strategic partners along with RS in broadcasting FIFA CUP 2010 in Thailand so they have arranged the broadcasting program including many special TV programs for Thai viewers to watch this competition fully. Channel 3, Channel 7, Modern Nine TV and Radio and Television Station of Thailand would take turns broadcasting every match of the competition by starting on 11 June - 11 July 2010.
As for Mr. Surin Krittayaphongphun, Vice-President, Marketing and Sales of Bangkok Entertainment Co., Ltd. said that 2010 FIFA World Cup is a world class tournament with market value and to have largest viewers in the world. In this time we have participated in giving fun and creating a large sports memory in order to give to Thai soccer fan around the country we believe that this competition program would be a program encouraging use of money in regional and family level and to greatly hope that the competition of this World Cup would create fun as Thai soccer fan and Soccer fan around the world have been waiting.
Moreover, Mr. Surachai also said that the company is preparing for advertisement through every media fully for the entire season of 2010 FIFA World Cup such as Channel 3 and Channel 7, Radio media in RS groups including Cool 93 Fahrenheit including P.O.P Radio, Modern Trade Radio Station, LCD monitor in Modern Trade and Bus Advertisement media under the work operation of RS In Store Media which is a company in RS Co., Ltd (public) group in order to increase ways in promoting to viewer to watch.
"we determined that this live broadcasting of 2010 FIFA World Cup would be talk of the town tournament certainly because we have used the strength of being Entertainment Network which combines sport content with entertainment content and to medias in the group in order to create highest benefit and to receive Strategic Partners and Media Partners which is stronger including all allies to help complete the broadcasting of this competition so that Thai soccer fan can watch FIFA World Cup fully and we believe we can certainly create income from World Cup Project according to the target.” Mr. Surachai said.
Sunday, February 7, 2010
Friday, January 29, 2010
DEP eyes BIFF & BIL 2010 as springboard for Thai fashion industry to be more competitive and visible in global marketplace
The effectiveness of the ASEAN Free Trade Agreement (AFTA) is believed to help drive the overall trade volume between the ASEAN countries and their partners.
The Bangkok International Fashion Fair & Bangkok International Leather Fair 2010 (BIFF & BIL 2010) organized by the Department of Export Promotion, Ministry of Commerce of Thailand during 1 - 4 April is expected to encourage the rise of Thai and ASEAN fashion products in the global marketplace, especially in one of the world’s most vibrant fashion markets like Japan.
Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.
By highlighting the fashions of all 10 ASEAN member countries, BIFF & BIL continues its campaign to bring ASEAN Fashion to, and stay more competitive in the global stage.
“With the ASEAN Free Trade Agreement (AFTA) become effective from January this year, the overall trade volume between the ASEAN countries and their partners is growing at rapid pace,” said Srirat Rastapana, Director General, the Department of Export Promotion (DEP). “The BIFF & BIL 2010 therefore will provide the region’s exhibitors and buyers from Japan, India, China, Korea and Taiwan with a promising platform for trade and cooperation. It is the only fair that offers a complete range of products and services related to the fashion industry supply chain, with greater trade negotiation and sourcing opportunities ever for everyone involved.”
More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, international press and related others.
“The extensive profile of visitors will make the Thai fashion industry more visible, and get broadened access to international fashion markets,” commented Mrs. Srirat.
Speaking at a recent press conference during the BIFF & BIL road show in Tokyo, the DEP Director General also invited manufacturers, buyers and relevant institutes and organizations in the Japanese fashion industry to join BIFF & BIL 2010. The road show was organized in conjunction with JFW International Fashion Fair 2010 (JFW-IFF) in Tokyo, in which 12 Thai textile, apparel and leather products manufacturers, exporters and brand owners participated,
With exports to Japan continuing to increase, Thailand’s textile and apparel industry is expected to see steady growth and development. Relevant organisations led by the Association of Thai Textile Bleaching Dyeing Printing and Finishing Industries (ATDP) has recently cooperated with Japan’s Ministry of Economy, Trade and Industry to develop and manufacture fabrics that meet Japanese standards and market requirements. These textile innovations will be presented to Japanese importers at this year’s BIF & BIL in Thailand.
“The textiles, apparel, and leather exports to Japan are now worth nearly 500 Million US Dollars. Within this, textiles and apparel exports account for more than 420 Million US Dollars and leather goods account for 50 Million US Dollars. Thanks to the Japan-Thailand Economic Partnership Agreement (JTEPA) and the expanding opportunity for Thai exporters in the Japanese medium market as local Japanese manufacturers focus on high-end segment,” said Mrs Srirat.
She added, “Our success at JFW-IFF reflects the high interest of Japanese importers and buyers in Thai fashion products. Japan has expressed its support for Thailand to become ASEAN’s textile and apparel manufacturing base due to its unmatched capacity for integrated production. We are looking forward to see more an increase in number of Japanese visitors to the upcoming event.”
Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
The Bangkok International Fashion Fair & Bangkok International Leather Fair 2010 (BIFF & BIL 2010) organized by the Department of Export Promotion, Ministry of Commerce of Thailand during 1 - 4 April is expected to encourage the rise of Thai and ASEAN fashion products in the global marketplace, especially in one of the world’s most vibrant fashion markets like Japan.
Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.
By highlighting the fashions of all 10 ASEAN member countries, BIFF & BIL continues its campaign to bring ASEAN Fashion to, and stay more competitive in the global stage.
“With the ASEAN Free Trade Agreement (AFTA) become effective from January this year, the overall trade volume between the ASEAN countries and their partners is growing at rapid pace,” said Srirat Rastapana, Director General, the Department of Export Promotion (DEP). “The BIFF & BIL 2010 therefore will provide the region’s exhibitors and buyers from Japan, India, China, Korea and Taiwan with a promising platform for trade and cooperation. It is the only fair that offers a complete range of products and services related to the fashion industry supply chain, with greater trade negotiation and sourcing opportunities ever for everyone involved.”
More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, international press and related others.
“The extensive profile of visitors will make the Thai fashion industry more visible, and get broadened access to international fashion markets,” commented Mrs. Srirat.
Speaking at a recent press conference during the BIFF & BIL road show in Tokyo, the DEP Director General also invited manufacturers, buyers and relevant institutes and organizations in the Japanese fashion industry to join BIFF & BIL 2010. The road show was organized in conjunction with JFW International Fashion Fair 2010 (JFW-IFF) in Tokyo, in which 12 Thai textile, apparel and leather products manufacturers, exporters and brand owners participated,
With exports to Japan continuing to increase, Thailand’s textile and apparel industry is expected to see steady growth and development. Relevant organisations led by the Association of Thai Textile Bleaching Dyeing Printing and Finishing Industries (ATDP) has recently cooperated with Japan’s Ministry of Economy, Trade and Industry to develop and manufacture fabrics that meet Japanese standards and market requirements. These textile innovations will be presented to Japanese importers at this year’s BIF & BIL in Thailand.
“The textiles, apparel, and leather exports to Japan are now worth nearly 500 Million US Dollars. Within this, textiles and apparel exports account for more than 420 Million US Dollars and leather goods account for 50 Million US Dollars. Thanks to the Japan-Thailand Economic Partnership Agreement (JTEPA) and the expanding opportunity for Thai exporters in the Japanese medium market as local Japanese manufacturers focus on high-end segment,” said Mrs Srirat.
She added, “Our success at JFW-IFF reflects the high interest of Japanese importers and buyers in Thai fashion products. Japan has expressed its support for Thailand to become ASEAN’s textile and apparel manufacturing base due to its unmatched capacity for integrated production. We are looking forward to see more an increase in number of Japanese visitors to the upcoming event.”
Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
Nike Outlines Global Strategy for Creating a More Sustainable Business
Nike CR Report Released Detailing Progress and Challenges against Goals and Public Targets
NIKE, Inc. (NYSE:NKE) released its fiscal 2007 to 2009 Corporate Responsibility (CR) report today, which outlines the next evolution of its CR strategy from a risk management, philanthropic and compliance model to a long-term strategy focused on innovation, collaboration, transparency and advocacy to prepare the company to thrive in a sustainable economy.
The company’s increased focus on Sustainable Business and Innovation (SB&I) will be more seamlessly integrated across Nike’s business strategies, creating a more sustainable approach aimed at providing greater returns to its business, communities, factory workers, consumers and the planet.
The report also details progress on Nike’s five-year CR goals and provides a comprehensive review of its CR efforts over the past three years.
“Sustainability is key to Nike’s growth and innovation,” said Mark Parker, NIKE, Inc.’s President and CEO. “Making our business more sustainable benefits our consumers who expect products and experiences with low environmental impact, contract factory workers who will gain from more sustainable manufacturing and our employees and shareholders who will be rewarded by a company that is prepared for the future.”
Recognizing the impacts of declining natural resources and the need to move to a low-carbon economy, Nike also uses the report to share its vision of reaching a closed-loop business model where the goal is to achieve zero waste in the supply chain and have products and materials that can be continuously reused – no pre- or post-consumer waste. This vision is designed to drive innovative and sustainable business processes and models.
“The link between sustainability and Nike as a growth company has never been clearer,” said Hannah Jones, Vice President, SB&I. “There are serious potential impacts of social, environmental and economic shifts on labor forces, youth sport, supply chains and products. This gives Nike the opportunity to use our power of innovation and our commitment to transparency and collaboration to tackle these complex issues.”
The report announces progress against Nike’s five-year targets set in 2007. The company has made sound progress on many fronts, such as implementing Lean and Human Resource Management training in contract factories and reducing waste and toxics and increasing its use of environmentally preferred materials throughout Considered Design performance products.
The report also details where progress against other goals remains more challenging, such as managing overtime in contract factories. Nike has also revised or clarified targets in a few instances due to a better understanding of the complexities of the issue or a change in strategy.
The CR report outlines some important initiatives for the company including:
1. Considered Design
Considered Design combines sustainability principles and innovative performance products for athletes by reducing or eliminating toxics and waste and increasing the use of environmentally preferred materials.
2. GreenXchange (GX)
GX is a web-based marketplace designed to share intellectual property which can lead to new sustainability business models and innovation. It is a system for capturing, sharing and licensing patents that, when used by someone else, could lead to unlimited innovation in helping solve current obstacles to sustainability issues. By making private intellectual property visible and usable, the aim is to accelerate the development of green innovation.
3. Lean and Human Resource Management (HRM)
Nike has been working with contract factories to train them in the implementation of specialized Lean manufacturing and HRM. Lean principles put the decision making closer to the worker through skill building, teamwork and understanding quality over quantity. HRM builds the factory’s managerial capacity and helps them value an empowered workforce. While only one aspect of Nike’s work with contract factories, it is an important pillar of Nike’s strategy to build a more lean, green, empowered and equitable supply chain.
4. Sport for Social Change
Nike has furthered its strategy of using sport as a powerful movement for social change. Sport is undervalued for its capacity to build networks of social entrepreneurs and community innovators and for its ability to drive positive social, economic and cultural change. One powerful example of a program Nike partners with is Grassroot Soccer in Africa. It is a community program which is directly addressing a dire social need through raising awareness and education of HIV/AIDS by
enabling young people to make informed decisions, using sport as a catalyst to engage and communicate to boys and girls.
5. Energy and Climate Change Strategy
In 2009, Nike instigated the formation of new coalition of consumer companies called Business for Innovative Climate and Energy Policy (BICEP), which is advocating for strong U.S. climate and energy legislation with the aim of creating a level playing field through a cost on carbon and unlocking innovation that is essential to creating technology and infrastructure solutions. Nike aims to be ahead of the curve of mandatory regulation, energy price increases and volatility and
consumer pressure.
In addition, in 2008, Nike launched a footwear energy efficiency program with five contract manufacturers. Nike’s commitment to collaboration on this project has shown excellent early results: the contract factories’ absolute CO2 footprint was down 6 percent despite a 9 percent increase in production.
Nike’s corporate responsibility report, available online at nikeresponsibility.com, provides greater detail on progress against targets and provides a comprehensive review of the company’s efforts for fiscal years 2007,
2008 and 2009.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.
NIKE, Inc. (NYSE:NKE) released its fiscal 2007 to 2009 Corporate Responsibility (CR) report today, which outlines the next evolution of its CR strategy from a risk management, philanthropic and compliance model to a long-term strategy focused on innovation, collaboration, transparency and advocacy to prepare the company to thrive in a sustainable economy.
The company’s increased focus on Sustainable Business and Innovation (SB&I) will be more seamlessly integrated across Nike’s business strategies, creating a more sustainable approach aimed at providing greater returns to its business, communities, factory workers, consumers and the planet.
The report also details progress on Nike’s five-year CR goals and provides a comprehensive review of its CR efforts over the past three years.
“Sustainability is key to Nike’s growth and innovation,” said Mark Parker, NIKE, Inc.’s President and CEO. “Making our business more sustainable benefits our consumers who expect products and experiences with low environmental impact, contract factory workers who will gain from more sustainable manufacturing and our employees and shareholders who will be rewarded by a company that is prepared for the future.”
Recognizing the impacts of declining natural resources and the need to move to a low-carbon economy, Nike also uses the report to share its vision of reaching a closed-loop business model where the goal is to achieve zero waste in the supply chain and have products and materials that can be continuously reused – no pre- or post-consumer waste. This vision is designed to drive innovative and sustainable business processes and models.
“The link between sustainability and Nike as a growth company has never been clearer,” said Hannah Jones, Vice President, SB&I. “There are serious potential impacts of social, environmental and economic shifts on labor forces, youth sport, supply chains and products. This gives Nike the opportunity to use our power of innovation and our commitment to transparency and collaboration to tackle these complex issues.”
The report announces progress against Nike’s five-year targets set in 2007. The company has made sound progress on many fronts, such as implementing Lean and Human Resource Management training in contract factories and reducing waste and toxics and increasing its use of environmentally preferred materials throughout Considered Design performance products.
The report also details where progress against other goals remains more challenging, such as managing overtime in contract factories. Nike has also revised or clarified targets in a few instances due to a better understanding of the complexities of the issue or a change in strategy.
The CR report outlines some important initiatives for the company including:
1. Considered Design
Considered Design combines sustainability principles and innovative performance products for athletes by reducing or eliminating toxics and waste and increasing the use of environmentally preferred materials.
2. GreenXchange (GX)
GX is a web-based marketplace designed to share intellectual property which can lead to new sustainability business models and innovation. It is a system for capturing, sharing and licensing patents that, when used by someone else, could lead to unlimited innovation in helping solve current obstacles to sustainability issues. By making private intellectual property visible and usable, the aim is to accelerate the development of green innovation.
3. Lean and Human Resource Management (HRM)
Nike has been working with contract factories to train them in the implementation of specialized Lean manufacturing and HRM. Lean principles put the decision making closer to the worker through skill building, teamwork and understanding quality over quantity. HRM builds the factory’s managerial capacity and helps them value an empowered workforce. While only one aspect of Nike’s work with contract factories, it is an important pillar of Nike’s strategy to build a more lean, green, empowered and equitable supply chain.
4. Sport for Social Change
Nike has furthered its strategy of using sport as a powerful movement for social change. Sport is undervalued for its capacity to build networks of social entrepreneurs and community innovators and for its ability to drive positive social, economic and cultural change. One powerful example of a program Nike partners with is Grassroot Soccer in Africa. It is a community program which is directly addressing a dire social need through raising awareness and education of HIV/AIDS by
enabling young people to make informed decisions, using sport as a catalyst to engage and communicate to boys and girls.
5. Energy and Climate Change Strategy
In 2009, Nike instigated the formation of new coalition of consumer companies called Business for Innovative Climate and Energy Policy (BICEP), which is advocating for strong U.S. climate and energy legislation with the aim of creating a level playing field through a cost on carbon and unlocking innovation that is essential to creating technology and infrastructure solutions. Nike aims to be ahead of the curve of mandatory regulation, energy price increases and volatility and
consumer pressure.
In addition, in 2008, Nike launched a footwear energy efficiency program with five contract manufacturers. Nike’s commitment to collaboration on this project has shown excellent early results: the contract factories’ absolute CO2 footprint was down 6 percent despite a 9 percent increase in production.
Nike’s corporate responsibility report, available online at nikeresponsibility.com, provides greater detail on progress against targets and provides a comprehensive review of the company’s efforts for fiscal years 2007,
2008 and 2009.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.
Sunday, January 24, 2010
Land Monster ... Japanese boldness on the wrist
The Japanese watch manufacturer Seiko has unveiled the land-bound counterpart of the popular Monster collection of dive watches –The Land Monster!
With a design that revolves around boldness, these handsome timepieces are a perfect companion of all sports enthusiasts who like to engage in activities on land and in water. The modern design ethos infuses real-world practicality with a functional 360บ compass bezel. Accurate timekeeping is made possible with the use of the Seiko 6R15 automatic movement inside. Its 50-hour power reserve is achieved by the movement of the wearer’s wrist as well as by turning the crown. The mechanical workhorse is visible through the screw-down display caseback which ensures the watch’s integrity against water to the depth of 200 meters.
This Japanese boldness on the wrist is available in three incarnations: silver, gold and black. The models are priced in the range of 19,000 to 21,300 Baht. They are available at Seiko counters and authorized dealers nationwide.
With a design that revolves around boldness, these handsome timepieces are a perfect companion of all sports enthusiasts who like to engage in activities on land and in water. The modern design ethos infuses real-world practicality with a functional 360บ compass bezel. Accurate timekeeping is made possible with the use of the Seiko 6R15 automatic movement inside. Its 50-hour power reserve is achieved by the movement of the wearer’s wrist as well as by turning the crown. The mechanical workhorse is visible through the screw-down display caseback which ensures the watch’s integrity against water to the depth of 200 meters.
This Japanese boldness on the wrist is available in three incarnations: silver, gold and black. The models are priced in the range of 19,000 to 21,300 Baht. They are available at Seiko counters and authorized dealers nationwide.
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